Why does cigar culture have to be a mens world?
Before working with us, our client had no name, no concrete product, and no position. They knew they wanted to stand out from the rest, and be more than just another box on a shelf.
We helped them with naming, positioning, packaging, and advertising to create the first cigar box geared towards women.
A twist on the Hollywood cigar girl, Stella's Cigars is the first of it's kind to direct their focus towards women as a target audience. We invented new flavors and aromas, taking the cigar box into the lives of woman everywhere.
Live project
